Why is TDOC now
"Open
Source" ?
The simple answer:
Because the cost of selling has, over the years, risen
from low
to high. So the time has to come for a change.
The first sale had a zero
cost of sale.
TDOC was first written as an "in house" solution for DHE - a
small electrical design and project management company in Dumbarton.
It was seen by Amerada Hess, who were employing DHE on a
large
project. They bought it. The original business plan was to sell one
thousand copies at one thousand pounds each. And to make the sales to
DHE's clients, and other engineering firms that they knew, and then to
work outwards from these selling to their clients etc etc. This is
classic "referral sellling", where the cost of selling is a making and
receiving a few phone calls plus a visit to get take the order..
The next sales came from a surprising quarter:
One DHE subsidiary was 2M - a small consultancy specialising in
preparing contract claims. The single biggest task in preparing a claim
is to gather all the available information together, and then to
analyse it. Seems simple enough, until one realises that the analysis
is best done by storing all the information in a database, and
then using the database reporting function to conduct the analysis.
TDOC was soon extended to enable it to be used for this purpose.
Another group of firms emerged to whom TDOC could be sold by referral.
Then came what one might
call "normalisation".
As TDOC had gained a reputation of being a stable, "works out of the
box" solution, interest was expressed by Scottish Enterprise. The
development team had applied for some grants for bits and pieces - like
the
first server.
Traditional sales and marketing methods were introduced resulting in a
dramatic increase in sales to major construction project
managers
- in particlular Heery International based in Walton on Thames. This
resulted in most of the major extensions to the product being
developed, and the deployment of TDOC on a large number of very major
projects ranging from Airports [e.g. Edinburgh] to Banks [e.g. Bank of
England] to Hospitals [e.g. North Durham] to PFI schools [e.g.
Rotherham]. In those days an amazing FIFTY per cent of people responded
to marketing literature ...
Other firms who have used TDOC extensively include Balfour Beatty,
Laings, O'Rourke, Ballast Wilstshier, Interserve, Veolia. All
of these sales were made by referral from project to
project, and contractor to contractor as staff moved between them.
Broadband arrived, and
changed things ...
With the arrival of the internet [over which TDOC not only runs
fine but uses and relies on for communications to a great extent], came
the concept of project portals, and selling
methods changed dramatically: they started selling direct to
the client
who then specified the use of the selected portal
on their
projects. At the same time IT and Finance departments started taking
control of
specifying [EDM] software solutions. Sales methodologies have had
therefore to
change.
Not surprisingly there also appears to be a lack of process
knowledge [of CEMDC] amongst both clients and IT/Finance personnel. The
result has been a probable INCREASE in the costs of project management
due to staff waiting on remote servers to perform complex data tasks.
The senior document controller of a recent major new TDOC user (used to
using remote portals) commented "it is so fast, and so easy". Of course
TDOC sends everything out as pdf by email [zipping and FTP'ing as
required], and imports the answers back
in using EDI. All courtesy of a remote server doing what internet
servers do best - process simple HTTP
POST requests FAST. And fast for the respondents as well
as for the project staff. And the respondents only need an internet
connection and a browser ... no log ons, no security problems, and
strict compliance with ISO9001.
So the sales problem has reverted to the age old problem of
selling
not a solution as such, but the methodology BEHIND the solution. Which
is why in the 1980's software was so expensive.
Now Google does the selling ...
The way in which software is purchased has also changed. No longer does
the sales team have to break down doors to find someone interested in
buying. Thanks probably to Google who found this site for you -
FREE: so the cost of finding prospects and selling to them has
fallen to zero.
Consequently as no revenue is required to support a sales
team, the TDOC System software is now "open source" - which
means it is now FREE to use.
How it works ... what YOU
have to do ...
Now that you have located TDOC,
- Visit wp.TDOCPlus.co.uk, download the Basic System, and install. There is no password.
- Any problems contact TDOC
Support,
- Once you are satisfied that you have chosen the right product, download the Complete System and install the appropriate module for everyone using TDOC.
- If you need to run over the interent, or have more than 5 users, then:
- You buy the Advantage Client Server engine,
- You may buy a Dongle Licence,
- If you need support, you purchase it from TDOC Support,
- If you need help with configuration, you purchase
consultancy from one of our approved consultants,
- If you need training, you purchase it from one of our
approved trainers.
Visit
the TDOC Web Site